About us
The moment
In July 2026, Mike Page (founder, IDMG Empire) made a 10-page personalized coloring book of his great-niece Neveha and her two best friends. Twenty minutes end-to-end from photo to printed spine. He watched Neveha's face light up and thought: what if every kid could have this?
COLOR MY BOOK is that moment scaled to every kitchen table in America.
Who builds it
COLOR MY BOOK is an independent limited liability company built by the IDMG Empire team — the same crew behind Love on the Lawn Festival, MyStation, and MyTicketsLive out of Elgin, Illinois. Real people. Real families. Family-first from the ground up.
Legally, COLOR MY BOOK is its own separate LLC — not a program of any nonprofit, and not a subsidiary of any other Empire brand. That keeps our commercial operations cleanly separated from our charitable partner (see below).
What we believe
- Every kid deserves to be the hero of their own book. Not a stranger's kid. Not a stock photo. Their kid.
- Photos of your family belong to your family. We use them to make your book, then we delete them. Full stop.
- Print-at-home should be simple. No account. No sign-up. No credit card. Just upload, wait ~2 minutes, print.
- A kids' product should be safe for kids. COPPA-compliant, ad-free, tracker-free, made for the .kids web.
Our mission — giving back through partnership
COLOR MY BOOK partners with the Mike Page Foundation (EIN 41-3820708) — a separate 501(c)(3) nonprofit that runs youth arts and community programs in Elgin. As COLOR MY BOOK LLC grows, a portion of profits are contributed to the Mike Page Foundation to fund its Kids Zone, hospital pediatric wing books, and back-to-school programs. Real books go to real kids who need them.
Note: COLOR MY BOOK LLC is a for-profit company. The Mike Page Foundation is an independent 501(c)(3). They are separate legal entities with a partnership agreement. Purchasing a COLOR MY BOOK product is not a tax-deductible donation. Direct MPF donations happen at mikepagefoundation.org.
The bigger vision
Today: any parent can make a personalized coloring book from their phone in about two minutes.
Tomorrow: kiosks in schools, libraries, hospitals, family entertainment centers, and hotels worldwide — a printed bound book in 60 seconds while the family waits. If that sounds fun, drop your email on the landing page's kiosk waitlist and we'll ping you when kiosks land in your city.
Get in touch
Questions, ideas, partnerships, press, hosting a kiosk in your venue — one address: colormebooks.kids@gmail.com
Made with love for every kid, everywhere.